A new study has revealed that Sutton is the town in the UK most obsessed with cruising, closely followed by Blackpool.
The research was conducted by InsureMy, an insurance comparison website, which looked at Google search data over the past year to determine which towns and cities are searching for cruise holidays the most, analysing 20 different search terms.
Sutton came out on top, with an average of 1,136 searches of cruise terms per 100,000 residents every month. The top terms that the town searched for were “TUI cruise”, “Caribbean cruise”, and “cruise holidays”.
Blackpool wasn’t far behind, with 1,076 monthly searches for every 100,000 residents. The most popular search term for the seaside resort was “cruise deals”, suggesting a priority of finding the best prices.
Unsurprisingly, Southampton makes the list and is third, with 991 monthly searches per 100,000 residents. With most cruises in the UK departing from the city, it’s a great place to live as a cruise fan as you may even be in walking distance of a terminal!
The full top 10 is as follows:
| Town/City | Monthly searches per 100,000 residents |
|---|---|
| Sutton | 1,136 |
| Blackpool | 1,071 |
| Southampton | 991 |
| Mansfield | 976 |
| Wakefield | 975 |
| Wigan | 971 |
| Swansea | 947 |
| Doncaster | 875 |
| Burnley | 861 |
| Wrexham | 800 |
While UK cities and towns may not be traditionally associated with cruise culture, there has been a growing interest and fascination with cruises in recent years. Despite their inland locations, cities like Mansfield and Wakefield have shown a surprising level of enthusiasm for cruising.
With regular searches for cruise-related information and the proximity to cruise terminals like Hull, these cities are embracing the cruise experience.
The allure of exploring new destinations, enjoying luxurious amenities, and experiencing the open sea has swayed the residents in these urban areas. As the popularity of cruises continues to rise globally, UK cities and towns are joining the trend and showcasing their newfound obsession with this form of holiday.
Stewart Barnett, Head of Marketing for InsureMy
Some of the top search terms across the UK are the expected ones such as “cruise deals” and “cruise holidays”, but also cruise lines such as “Norwegian Cruise Line”, “TUI cruise” and “Carnival cruise”. However, it’s not clear which were the top 20 terms checked by InsureMy and whether this included more cruise lines.
TODAY’S BEST CRUISE DEALS!
Don’t miss these offers…
Related Posts
- List of The 53 Stops Where P&O Cruises Coach Transfers Pick Up
- How To Get To Southampton Cruise Terminal by Train
- The 9 Best Luggage Storage Places in Southampton
Fabled Voyages Opens Bookings For Pet-Friendly Residential Cruise Living
A new residential cruise line has launched reservations for continuous world voyages that welcome cats and dogs on board, marking a first in the growing sector of permanent ocean living….
Four Seasons Orders Third Ultra-Luxury Ship From Fincantieri
Italian shipbuilder Fincantieri has secured a contract with Marc-Henry Cruise Holdings to construct a third ultra-luxury vessel for Four Seasons Yachts, with delivery scheduled for 2031. The order marks continued…
AIDAmar Completes Drydock with Passengers Aboard During Unique Rotterdam Experience
AIDA Cruises has completed an innovative “shipyard experience” cruise that allowed passengers to remain aboard the AIDAmar whilst the vessel underwent routine maintenance and inspections in Rotterdam. The German cruise…
Holland America Adds 30 Solo Cabins To Reimagined Oosterdam
Holland America Line has announced exciting upgrades to the Oosterdam. Its newly renovated Oosterdam will debut with 30 purpose-built solo cabins when it emerges from dry dock in December 2027….
