Royal Caribbean Group has announced an overhaul of its loyalty status match programme, significantly improving the benefits for guests.
The new programme, coming into effect on all sailings from 5th June 2024, allows guests to transfer their loyalty club levels across its three main cruise brands: Royal Caribbean International, Celebrity Cruises, and Silversea.
This means frequent travellers can enjoy a host of extra perks, no matter which Royal Caribbean brand they choose to sail with.
Previously, the loyalty match programme only applied to Royal Caribbean and Celebrity Cruises, and it was capped at the middle tiers, meaning that those who had earned their way to the top tiers would not get the same treatment if cruising on a sister brand.
Here’s how the new match scheme will work:
| Royal Caribbean – Crown & Anchor Society | Celebrity Cruises – Captain’s Club | Silversea – Venetian Society |
|---|---|---|
| Gold | Classic | 1 VS Day |
| Platinum and Emerald | Select* | 100 VS Days* |
| Diamond | Elite | 250 VS Days |
| Diamond Plus | Elite Plus | 350 VS Days |
| Pinnacle Club | Zenith | 500 VS Days |
*Anyone at the Select tier of the Captain’s Club, or with 100 VS Days, will enjoy Platinum-level benefits on a Royal Caribbean cruise.
It’s important to note that guests will not carry over their benefits, but will only enjoy the benefits of the tier on the cruise line they’re sailing with.
So, Royal Caribbean guests who decide to cruise with Celebrity won’t be given their daily drinks vouchers, but can enjoy the daily happy hour.
These loyalty programmes all work in similar ways – guests need to sign up (it costs nothing) and then start to earn points for each cruise they take, with bonus points often available if booking a higher tier of accommodation.
Typically it has meant that guests who want to maximise their benefits were tied to one cruise line, but now guests can enjoy sailings across the 50 or so ships across all three fleets, and still build their loyalty points to earn new perks.
Each of our differentiated brands have passionate fans who take pride in the status they’ve achieved through repeat sailings. In a first for the cruise industry, our new Loyalty Status Match program rewards guests traveling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations.
Jason Liberty, President and CEO, Royal Caribbean Group
TODAY’S BEST CRUISE DEALS!
Don’t miss these offers…
Related posts
- Royal Caribbean Diamond Benefits 2024
- Celebrity Cruises Captain’s Club: The Ultimate Guide
- Who Owns Silversea?
Passenger Dies Aboard Cruise Ship During Gastrointestinal Illness Outbreak
A passenger has sadly died aboard Ambassador Cruise Line’s Ambition during a gastrointestinal illness outbreak that affected dozens of people during the ship’s current sailing to Bordeaux. While early media…
Cruise Passengers Face Federal Charges After Fight Over Loyalty Line
Two passengers aboard Carnival Cruise Line’s Carnival Spirit are facing federal assault charges after a dispute over a priority Guest Services queue allegedly turned physical during a Bahamas cruise earlier…
Elderly Cruise Guest Dies After Mobility Scooter Falls From Pier At Celebration Key
An elderly passenger sailing aboard Carnival Celebration has died following a tragic accident involving a mobility scooter at Celebration Key in The Bahamas. The incident happened at around midday on…
Last Passengers Leave Virus-Hit Cruise Ship As New Hantavirus Cases Confirmed
The final passengers have disembarked from the virus-hit expedition cruise ship MV Hondius, while health authorities confirmed three additional positive hantavirus cases linked to the deadly outbreak. The vessel departed…
