Princess Cruises has announced a collaboration with Blake Lively to introduce her premium beverage brands, Betty Booze and Betty Buzz, into its “Love Line Premium Liquors” collection.
This partnership will make these beverages available across all 16 ships in the Princess fleet, enhancing the onboard experience with high-quality, innovative drink options.
Betty Booze offers a selection of low-alcohol, ready-to-drink canned cocktails, featuring flavours such as Sparkling Bourbon with Peach Honey Mint and Sparkling Tequila with Smoky Pineapple.
Betty Buzz provides gluten-free, non-alcoholic sparkling sodas and mixers, including Sparkling Lemon Lime and Ginger Beer.
Both brands focus on clean, high-quality ingredients, aligning with Princess Cruises’ commitment to exceptional guest experiences.
“Blake’s commitment to delivering high-quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity and authenticity,
“With the addition of Betty Booze and Betty Buzz to our exclusive ‘Love Line Liquors Collection,’ we are giving our guests something exciting and new while also expanding drink options to better serve modern, healthy and active lifestyle preferences.”
John Padgett, president of Princess Cruises
Betty Buzz has achieved over 3 billion media impressions and 7 million social impressions, ranking in the top 10 of the soft drinks category and #3 on Amazon’s best sellers list during Prime Day 2024.
Similarly, Betty Booze has garnered over 7 billion media impressions and 70 million social impressions, earning a top 10 spot in the ready-to-drink category at Total Wine. Both brands have received numerous industry awards, highlighting their impact and popularity.
Both Betty Booze and Betty Buzz will be included in the Princess Plus (and therefore, by default, Princess Premier) cruise fares.
While many celebrities have their own alcohol brands, not many have partnered with cruise lines yet.
But one notable partnership prior to this has seen Blake Lively’s husband, Ryan Reynolds, partner with Virgin Voyages to offer Aviation Gin-based cocktails.
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Jenni Fielding is the founder of Cruise Mummy. She has worked in the cruise industry since 2015 and has taken over 30 cruises. Now, she helps over 1 million people per month to plan their perfect cruise holidays.
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