A new study by cruise specialists Iglu Cruise has revealed that Norway is the most Googled cruise destination for travellers in 11 European countries, including the UK, Ireland, Spain, and the Netherlands.
The data highlights the growing interest in Norway’s stunning landscapes and the chance to witness the Northern Lights.
The surge in demand has led to more itineraries from major cruise lines like Norwegian Cruise Line and Holland America Line, offering sailings throughout the year.
“We’ve seen an influx of customers wanting to discover cooler destinations such as Norway in recent years. Not only can you visit some of the most beautiful natural landscapes in the world, but you may also be lucky enough to witness the Northern Lights during certain times of the year.”
Dave Mills, Chief Commercial Officer at Iglu Cruise
Greece was another popular choice, topping search results in five countries, including Switzerland and Latvia, as well as being the top choice within Greece itself.
Other top cruise searches across Europe include Sweden, the most searched-for destination in Estonia and Poland, and a variety of single-country favorites such as Alaska for Italy, Antarctica for Norway, and Madeira for Portugal.
Iglu Cruise’s report also highlighted trending cruise preferences based on Google search increases from September 2023 to September 2024.
Adult-only cruises saw the largest spike, with a 60% rise in searches. Family cruises followed, with a 24% increase, and solo cruises were up 16%, reflecting a growing interest in these types of holidays.
“We’ve seen demand for adult-only cruises grow steadily. Many huge cruise lines, such as Virgin Voyages, Marella Cruises and P&O Cruises offer adult-only sailings, with more planning to follow suit in the years to come. The facilities onboard these ships are world-class. From fine dining and healthier options restaurants and choice of spas /gym classes to cutting edge entertainment and even onboard nightclubs, it’s clear to see why an increasing range of age groups want to experience an adult-only cruise.”
Dave Mills, Chief Commercial Officer at Iglu Cruise
Fly cruises and luxury cruises also saw steady growth, while last-minute cruise searches rose by 4%.
Related posts
- Norway To Enforce Strict Net-Zero Rules For Cruise Ships
- How to Choose the Perfect Cruise Itinerary for Every Season
- Europe’s 5 Most Underrated Cruise Destinations (As Picked By The Experts)
Passenger Dies Aboard Cruise Ship During Gastrointestinal Illness Outbreak
A passenger has sadly died aboard Ambassador Cruise Line’s Ambition during a gastrointestinal illness outbreak that affected dozens of people during the ship’s current sailing to Bordeaux. While early media…
Cruise Passengers Face Federal Charges After Fight Over Loyalty Line
Two passengers aboard Carnival Cruise Line’s Carnival Spirit are facing federal assault charges after a dispute over a priority Guest Services queue allegedly turned physical during a Bahamas cruise earlier…
Elderly Cruise Guest Dies After Mobility Scooter Falls From Pier At Celebration Key
An elderly passenger sailing aboard Carnival Celebration has died following a tragic accident involving a mobility scooter at Celebration Key in The Bahamas. The incident happened at around midday on…
Last Passengers Leave Virus-Hit Cruise Ship As New Hantavirus Cases Confirmed
The final passengers have disembarked from the virus-hit expedition cruise ship MV Hondius, while health authorities confirmed three additional positive hantavirus cases linked to the deadly outbreak. The vessel departed…
