A new study by cruise specialists Iglu Cruise has revealed that Norway is the most Googled cruise destination for travellers in 11 European countries, including the UK, Ireland, Spain, and the Netherlands.
The data highlights the growing interest in Norway’s stunning landscapes and the chance to witness the Northern Lights.
The surge in demand has led to more itineraries from major cruise lines like Norwegian Cruise Line and Holland America Line, offering sailings throughout the year.
“We’ve seen an influx of customers wanting to discover cooler destinations such as Norway in recent years. Not only can you visit some of the most beautiful natural landscapes in the world, but you may also be lucky enough to witness the Northern Lights during certain times of the year.”
Dave Mills, Chief Commercial Officer at Iglu Cruise
Greece was another popular choice, topping search results in five countries, including Switzerland and Latvia, as well as being the top choice within Greece itself.
Other top cruise searches across Europe include Sweden, the most searched-for destination in Estonia and Poland, and a variety of single-country favorites such as Alaska for Italy, Antarctica for Norway, and Madeira for Portugal.
Iglu Cruise’s report also highlighted trending cruise preferences based on Google search increases from September 2023 to September 2024.
Adult-only cruises saw the largest spike, with a 60% rise in searches. Family cruises followed, with a 24% increase, and solo cruises were up 16%, reflecting a growing interest in these types of holidays.
“We’ve seen demand for adult-only cruises grow steadily. Many huge cruise lines, such as Virgin Voyages, Marella Cruises and P&O Cruises offer adult-only sailings, with more planning to follow suit in the years to come. The facilities onboard these ships are world-class. From fine dining and healthier options restaurants and choice of spas /gym classes to cutting edge entertainment and even onboard nightclubs, it’s clear to see why an increasing range of age groups want to experience an adult-only cruise.”
Dave Mills, Chief Commercial Officer at Iglu Cruise
Fly cruises and luxury cruises also saw steady growth, while last-minute cruise searches rose by 4%.
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Jenni Fielding is the founder of Cruise Mummy. She has worked in the cruise industry since 2015 and has taken over 30 cruises. Now, she helps over 1 million people per month to plan their perfect cruise holidays.
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