Entertainment brand Disney launched its own cruise line in 1998. Richard Branson’s brand, Virgin, followed suit in 2020. But have you ever wondered what it would be like if other large brands followed suit?
Today, we’re taking a look at what it would look like if more massive companies threw their sailor hats in the ring and launched their own cruise line.
Which of these new cruise lines would you like to see become a reality? Perhaps you should let them know, because if you don’t ask, you don’t get!
1. McDonalds Cruise Line – McFloat
From the moment you catch sight of this majestic vessel, with its golden arches gleaming against the horizon, you know you’re not in for your typical cruise experience.
The ship, aptly named the “McFloat,” boasts an aesthetic that can only be described as “fast food chic,” complete with a supersized slide that looks suspiciously like a giant French fry. It’s a sight that promises fun, food, and a hint of the absurd.
Imagine lounging by a pool shaped like a giant Happy Meal, complete with a ketchup slide and mustard whirlpool.
The pool area on the McFloat is a splashy paradise where the sun always shines, the water is as sparkling as a freshly poured soda, and the poolside bar serves up McFlurry cocktails and Big Mac sliders faster than you can say “I’m lovin’ it.”
After a sun-soaked day, retreat to your cabin, where the comfort of McDonald’s meets the luxury of cruise accommodation.
The beds, as soft as freshly baked buns, are dressed in red and yellow linens, and the walls are adorned with art that pays homage to the greatest hits of the fast-food world.
And yes, the mini-fridge comes stocked with all your favourite dips because, at sea, every moment is a potential nugget moment.
Step into a dining experience that redefines “fast food” as “fancy food.” The McDonald’s Cruise Line’s premier restaurant serves up gourmet twists on classic menu items.
Picture a Filet-O-Fish, but with artisanal brioche and handcrafted aioli, or a deconstructed Big Mac served with a knife and fork. It’s a place where culinary elegance and playful nostalgia collide, all while offering stunning views of the ocean.
Thanks to Sail Away for the inspiration behind this cruise line.
2. BMW Cruise Line – C Series
First impressions matter, and the first BMW C Series ship doesn’t disappoint. With its sleek design that would make a sports car jealous, this ship cuts through waves like a hot knife through butter—or should we say, like a BMW cruising down the autobahn.
This pool is designed for those who appreciate the finer things in life, like a perfectly engineered backstroke or the art of doing absolutely nothing in style.
Retreating to your cabin doesn’t mean missing out on the luxury. With interiors inspired by BMWs top-of-the-line vehicles, you’ll half expect your bed to rev up and take you for a spin.
And with smart technology at your fingertips, you can control everything from the lighting to the temperature, ensuring your cabin is as cool as the other side of the pillow.
Prepare your taste buds for a culinary journey where the dishes are as finely tuned as BMW engines. The menu, designed with precision and innovation, offers gourmet dishes that’ll make you want to take a photo faster than you can say “Michelin star.”
The ambience, inspired by luxury cars, means you’ll dine surrounded by elegance—just don’t try to buckle your seatbelt at the table.
3. Coca-Cola Cruise Line – S.S. Fizz
Welcome aboard the S.S. Fizz, Coca-Cola’s bubbliest venture yet, where every moment promises to pop with excitement and refreshment.
And yes, rumours are true – the horn does play the classic Coca-Cola jingle, ensuring you’re always in the right spirit as you sail.
Dive into the pop-themed pool where the water is as sparkling as a freshly opened Coke. The soda fountain jets might not spout actual Coca-Cola, but they’ll certainly add a fizz to your swim.
Poolside loungers in Coca-Cola red and white invite you to relax. And for those feeling adventurous, the poolside bar serves up Coca-Cola inspired cocktails – because what’s a vacation without a little mixology magic?
Your cabin on the S.S. Fizz is a cosy haven of nostalgia and modern comfort. With vintage Coca-Cola posters adorning the walls and a mini-fridge stocked to the brim with every Coca-Cola variant you could imagine (and perhaps some you couldn’t), you’ll wonder if you’ve sailed back in time.
This dining venue is a throwback to the classic American diners of the 1950s, complete with jukebox tunes and a menu that creatively infuses Coca-Cola into every dish.
From the Coca-Cola glazed ribs that’ll have you licking your fingers to the Coca-Cola chocolate cake that’s as rich as the company’s history, each bite is a reminder of why this brand captured the world’s heart. And yes, the waiters do roller skate to your table, adding a dash of delightful diner authenticity to your dining experience.
4. Nike Cruise Line – Swoosh of the Seas
Imagine stepping onto a vessel where every detail, from the hull to the top deck, is infused with the spirit of both competition and relaxation—a paradox only Nike could navigate with such flair.
As cruisers approach their Nike-themed floating palace, they’re greeted by the sleek design of the ship’s exterior, complete with a giant swoosh that seems to whisper, “Just Do It – embark on this cruise, that is.”
The Swoosh of the Seas pool deck is where the magic really happens. Sun loungers are decked out in Nike’s finest, ensuring you’re lounging in style and comfort.
The only challenge here is trying not to take the “Just Do It” mantra too seriously. No diving allowed.
Nike knows that even the most dedicated athletes need to rest, and the cabins are a testament to this philosophy. With bedding that feels like you’re sleeping on air (Max), and decor that subtly nods to Nike’s storied history, the rooms are a haven of comfort.
It’s where you can dream of victory, or just a really good breakfast, surrounded by the elegance of minimalism with a dash of motivational spirit.
The dining experience on board is nothing short of inspiring. Imagine sitting down to a meal where even the chairs encourage you to “eat wisely and hydrate.”
The menu, designed for those who like their cuisine with a side of wellness, features dishes that are both nutritious and delicious. It’s not just about fueling the body but about elevating the dining experience to a sport in itself.
5. Lego Cruise Line – The Brickliner
From the moment you step onto The Brickliner, you’ll feel like you’ve been shrunk down and dropped into a world where everything is made of Lego – except the water, thankfully. That’s still just water.
In the cabins, everything from the beds to the walls pays homage to the humble Lego brick. It’s all the fun of stepping on a Lego without any of the pain – unless you dive into bed too hard.
The pool, designed to look like it’s surrounded by giant Lego bricks, is both a swimmer’s dream and a foot’s worst nightmare – visually, at least.
Around the pool, you’ll find life-sized Lego minifigure lifeguards (don’t worry, there are real ones too), and a waterslide that guarantees you’ll make a splash, quite literally, into a world of fun.
Dining on the Lego cruise ship is an experience that tickles both the taste buds and the imagination. It’s a place where you half expect the food to snap together like Lego pieces. And yes, the chefs do wear hats that look like Lego chef hats, because of course they do.
Will these become a reality?
Huge brands love to collaborate with cruise lines. On MSC Cruises ships there are Lego-themed play areas in the kids club and Costa cruise ships have bright orange Aperol Spritz-themed bars as well as Nutella cafes.
But when it comes to building a whole new brand-themed cruise line, maybe not. Although it would be pretty cool, right?
Which brand would you like to see launch a cruise line? Let me know in the comments.
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Jenni Fielding is the founder of Cruise Mummy. She has worked in the cruise industry since 2015 and has taken over 30 cruises. Now, she helps over 1 million people per month to plan their perfect cruise holidays.
Brilliant imagining!!