Norwegian Cruise Line Goes Digital With Daily Programmes – But Not All Cruisers Are On Board

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Norwegian Cruise Line (NCL) has begun phasing out printed daily programs across its fleet, opting instead for digital-only access to its Freestyle Daily through the NCL app or interactive stateroom TVs.

NCL Freestyle Daily

Guests sailing in recent weeks have reported that paper copies are no longer being automatically delivered to cabins, marking a major change for one of cruising’s most familiar traditions.

According to Norwegian’s website, the Freestyle Daily contains “a schedule of the next day’s activities and events” – from live entertainment and dining highlights to spa specials and trivia sessions.

Printed copies, once a nightly staple, are now available only on request or at limited pickup points onboard.

The move follows a string of recent onboard policy changes, including a $5 charge for extra entrées in main dining rooms and a $10 per person no-show fee for specialty dining reservations.

Norwegian also announced that, beginning 1st March 2026, its More at Sea drinks package will no longer apply at the line’s private island, Great Stirrup Cay.

A Shift Away From Paper

The transition to digital programs is part of a wider industry trend towards cutting down on printed materials – both for environmental and operational reasons. Norwegian has not commented publicly on the change, but many guests suspect it’s a cost-saving measure that also reduces paper waste.

However, not all cruisers are cheering the decision. Some prefer the convenience and ease of flipping through a printed program rather than scrolling on a phone screen or relying on a sometimes unreliable app or WiFi connection.

The Paper Debate: A Familiar Discussion at Sea

Norwegian isn’t the first cruise line to face a backlash over cutting back printed newsletters. Carnival Cruise Line recently encountered the same debate after one environmentally conscious guest described the paper FunTimes daily newsletter as “a waste of paper.”

“Don’t you agree by now Carnival should have come up with some kind of alternative to wasting ALL that paper in the FunTimes? NOBODY reads it,” the passenger wrote to brand ambassador John Heald, arguing that the cruise line should go completely digital “to protect the rainforests.”

Carnival FunTimes

But when Heald polled his followers – more than 640,000 of them – the response was overwhelming: most cruisers still want the printed version.

“My wife and I just had this conversation last night. We prefer the paper copy,” one guest said. “Carnival’s app is still glitchy at best, so until that works perfectly, paper it is.”

Other passengers said they like having the FunTimes to keep as a souvenir, use in a scrapbook, or simply tuck into a pocket while exploring the ship.

Several also pointed out that Carnival recycles all printed materials onboard – along with cans, bottles, and packaging – reducing the environmental impact.

Some suggested a middle ground: allowing guests to opt out of receiving the printed newsletter when they prefer to go digital.

Balancing Convenience, Sustainability, and Tradition

As cruise lines modernise, balancing sustainability efforts with passenger preferences remains tricky.

While many travellers welcome digital options for their convenience and eco-friendliness, others – particularly those who want to disconnect from their phones on holiday- still value the simplicity and tangibility of a printed daily program.

Whether Norwegian Cruise Line will face similar guest pressure to bring back the paper Freestyle Daily, as Carnival eventually did with its FunTimes, remains to be seen.

For now, cruisers who prefer a printed copy can still request one – but the future of daily newsletters at sea may increasingly lie in the palm of your hand.

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1 thought on “Norwegian Cruise Line Goes Digital With Daily Programmes – But Not All Cruisers Are On Board”

  1. Christine

    We prefer paper to apps, always will.

    Reply

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