Royal Caribbean has changed the official branding of its private Bahamian destination, removing the word “at” from Perfect Day at CocoCay and adopting the shorter name Perfect Day CocoCay.
The change has already been introduced across Royal Caribbean’s website, marketing materials and online booking system, as well as reservation invoices. Celebrity Cruises, which began calling at CocoCay in April 2024, has also updated its references to the destination.
Royal Caribbean publicly highlighted the change in a social media video posted on 27th August 2026, using a performer at CocoCay to demonstrate that the former wording is being retired.
In the video, the performer repeatedly attempts to welcome guests to “a Perfect Day at CocoCay”, with the word “at” obscured by a ship’s horn sound. She eventually delivers the revised greeting: “Welcome to Perfect Day CocoCay!”
“Say goodbye to the ‘at’ in Perfect Day at CocoCay – from now on, it’s Perfect Day CocoCay,” the video is captioned. “A different name, with the same award-winning island experience you know and love.”
Royal Caribbean also referenced the change on Instagram, writing: “The ‘at’ in Perfect Day CocoCay has left the chat.”
The Facebook video had attracted nearly 60,000 views by 29th August, while the Instagram version had received more than 2,200 likes.
Branding Aligns With Other Royal Caribbean Destinations
Royal Caribbean has not provided a detailed explanation for dropping the preposition, and the change does not indicate any alteration to the destination itself. However, the revised name more closely follows the naming conventions the company uses for other destinations within its growing portfolio of private and exclusive experiences.
Royal Caribbean groups these locations and developments under its “Ultimate Destinations by Royal Caribbean” branding.
Its beach club projects, for example, follow a consistent “Royal Beach Club” naming format tied directly to their locations. These include Royal Beach Club Paradise Island in the Bahamas and the planned Royal Beach Club Santorini in Greece.
The shortened CocoCay name also follows the format previously chosen for the company’s proposed Perfect Day Mexico project near Costa Maya.
That development was announced as Perfect Day Mexico rather than Perfect Day at Mexico. The original project subsequently encountered opposition in Mexico and will not proceed as initially designed.
Using Perfect Day CocoCay therefore gives Royal Caribbean a more consistent naming structure should the company introduce additional Perfect Day destinations in the future.
CocoCay Remains Central To Private Destination Strategy
CocoCay has become an important part of Royal Caribbean’s Caribbean deployment, with the destination designed specifically around visits from the cruise line’s ships. Celebrity Cruises expanded its own Caribbean offering to include calls there beginning in April 2024.
The latest change is a branding adjustment rather than a new destination or redevelopment announcement, meaning passengers with CocoCay included on their itineraries will increasingly see Perfect Day CocoCay used throughout Royal Caribbean and Celebrity Cruises booking and travel documents.
Elsewhere in Royal Caribbean’s private destination portfolio, Labadee in Haiti remains branded as an “Exclusive Destination” rather than using either the Perfect Day or Royal Beach Club names.
Royal Caribbean has not operated calls at Labadee since March 2024 amid continuing security concerns and civil unrest in Haiti. Suspensions affecting the destination have been extended through at least June 2027, affecting more than 60 future itineraries.
Where possible, alternative port calls are being arranged for cruises affected by the extended Labadee cancellations.
For CocoCay, however, the latest development is considerably simpler: the destination remains the same, but one word has disappeared from its name.
Want the best Royal Caribbean deal?
Get a free quote from Cruise Mummy’s trusted travel agent, with exclusive onboard credit and expert help at no extra cost.
