Princess Cruises has unveiled a new global advertising campaign titled “Love Boat by Hannah,” starring Emmy-winning actress and musical theatre star Hannah Waddingham, best known for her role in Ted Lasso.
The campaign reimagines the iconic theme song from the classic TV series The Love Boat, with Waddingham adding her own modern twist.
The ads, directed by Dave Laden of Hungry Man and created in collaboration with Princess Cruises’ agency of record, Terri & Sandy, showcase Waddingham’s rendition of the theme song, recorded at the legendary Criteria Recording Studios in Miami.
“Waddingham brings something truly special to one of the most recognizable theme songs in television history and the Princess Cruises brand anthem,”
John Padgett, president of Princess Cruises.
The campaign features 60-, 30-, 15-, and 6-second spots, which will air across the U.S., U.K., Canada, and Australia.
The flagship 60-second commercial will also play in cinemas before major blockbusters like Wicked and Gladiator 2.
Princess Cruises designed the campaign to resonate with a variety of travellers, from seasoned cruisers to first-time adventurers.
Key target audiences include digitally savvy adults, active seniors, families with teenagers, and multi-generational groups. Which, of course, seems to cover quite the range of people!
Hannah Waddingham and Princess Cruises
Earlier this year, Waddingham was named Godmother of the Sun Princess, cementing her connection to the cruise line.
Her charismatic presence and musical talents bring new life to the Love Boat theme, which continues to serve as the anthem for Princess Cruises.
This campaign not only celebrates the brand’s legacy but also showcases its commitment to innovation and reaching new audiences, blending timeless elegance with a fresh, modern voice.
It also utilises one of the world’s top TV and stage stars right now, with Waddingham’s popularity having never been higher.
NEW DEALS JUST RELEASED!
See the latest Princess Cruises offers…
Related posts
- Superstar Of Stage And Screen Announced As Godmother Of Sun Princess
- Enjoy A VIP Love Boat Experience With New Package Announcement
- The Love Boat Cast: Where Are They Now?
Cruise Guest Denied Boarding After Travelling To The Wrong Florida Port
A Royal Caribbean guest missed their cruise departure after travelling to the wrong Florida port. The guest has also been denied permission to join the ship at a later stop….
Cruise Line’s World Voyages Aimed At Americans Wanting To Sit Out Trump Presidency
A US-based residential cruise company has revealed a set of extended world voyages designed to keep travellers at sea for years at a time, including itineraries that would see passengers…
Norwegian Cruise Line Unveils Major Great Stirrup Cay Upgrade With Vast New Pool And Island Enhancements
Norwegian Cruise Line has officially opened a sweeping collection of new attractions at Great Stirrup Cay, its private island destination in the Bahamas, marking one of the most significant upgrades…
US Coast Guard Veteran Wrongly Detained By ICE After Carnival Birthday Cruise
A Caribbean birthday cruise with Carnival Cruise Line ended in distress for a US Coast Guard veteran after he was wrongly detained by US Immigration and Customs Enforcement agents while…
