Planning a cruise can be exciting… but it can also feel like a minefield. How do you know if you’re actually getting a good deal?
I’ve booked dozens of cruises myself and spent years working in the cruise industry, so I know how much difference the right travel agent can make.
These are the cruise specialists I personally use, trust and genuinely recommend.
They’re the people I book my own cruises with, whether it’s a luxury cruise, family holiday, or once-in-a-lifetime trip.

Best For Low Price Cruises: Cruise118
If you want a straightforward ocean cruise, I highly recommend getting a quote from Cruise118.
I’ve personally booked more than 20 cruises with them over the years and regularly use their best-price guarantee to make sure I’m getting the lowest fare possible.
But price isn’t the only reason I recommend them.
Their team is friendly, knowledgeable and genuinely helpful. They’ll also help with things like cabin selection, drinks packages, dining and all the little details that can make a huge difference to your holiday.
Why I Recommend Cruise118
✔ Best-price guarantee
✔ Great for most mainstream cruise lines
✔ Friendly, knowledgeable team
✔ Helpful with cabin choices and cruise planning
✔ No-obligation quotes
Best For Family & Group Cruises: Cruise Family
If you’re travelling with a larger family or group, Cruise Family offers a level of service that’s very hard to find elsewhere.
Peter specialises in family cruise bookings and is brilliant at finding the best cabin combinations for bigger groups, including connecting cabins, nearby rooms and family-friendly layouts.
I recently booked a cruise for nine people through Cruise Family and Peter did an amazing job helping us find the right cabins at the best price.
If you’ve ever tried booking multiple cabins yourself, you’ll know how complicated it can get. Having someone experienced handle it makes the whole process so much easier.
Why I Recommend Cruise Family
✔ Specialists in family cruises
✔ Ideal for groups of 5+ people
✔ Expert help with cabin combinations
✔ Personal service from an experienced cruise expert

Best For River Cruises: Jenny Cookman
River cruises are completely different from ocean cruises, so it really helps to book with someone who genuinely understands them.
Jenny Cookman is a river cruise specialist and part of Travel Counsellors, a company with an excellent reputation for personalised travel planning and customer service.
If you’re considering a river cruise and want honest advice from someone knowledgeable and approachable, Jenny offers exactly that. She can help match you with the right itinerary, ship and cruise line.
Why I Recommend Jenny Cookman
✔ River cruise specialist
✔ Personalised one-to-one service
✔ Honest expert advice
✔ Backed by Travel Counsellors

Best For Luxury & Expedition Cruises: Panache Cruises
If you’re looking for something truly special, Panache Cruises specialises in luxury and expedition cruising.
I’m proud to be a brand ambassador for Panache Cruises because their level of service genuinely is exceptional. Their Cruise Connoisseurs tailor every trip to your exact requirements.
Their motto is “nothing is too much trouble” and that perfectly sums up the experience. Whether you want help choosing the perfect luxury ship or planning a bucket-list adventure, their team goes above and beyond.
Why I Recommend Panache Cruises
✔ Luxury cruise specialists
✔ Expedition cruise experts
✔ Tailored, concierge-style service
✔ Ideal for premium and bucket-list cruises

Not Sure Which Cruise Is Right For You?
That’s exactly why using a cruise specialist can help.
A good cruise agent can often:
- Find better prices
- Recommend the right cruise line for your style
- Help you avoid bad cabin choices
- Explain drinks packages and extras
- Save you hours of research
And best of all, their help usually costs you nothing extra.
Want Some Cruise Inspiration?
If you don’t know where to start, use the search feature below to see what’s on offer and get some ideas…
